Cyber Monday is poised to break online shopping records
ith Cyber Monday just one week away, US shoppers are gearing up for
some of the year's biggest online deal days. And this year, online
retailers are poised to see a lot of money thrown around.
According to market research company Forrester, a record $78.7 billion will be spent in U.S. online shopping this holiday season. This is 15 percent more than what was spent in 2012.
The researcher forecasts that 167 million shoppers will take to the Web to buy presents, gadgets, and goods. Each person is estimated to spend an average of $472 for the holiday season. Last year, the US saw $68.4 billion in sales and the year before it was $59.5 billion.
"Strong economic growth and low unemployment rates project a healthy playing field for online holiday sales and outweigh any lingering dampening effect of the government shutdown," Forrester analyst Sucharita Mulpuru wrote in the report. "This strength is even more evident online than it is offline, as consumers continue to shift their spending to multiple digital devices from stores."
According to market research company Forrester, a record $78.7 billion will be spent in U.S. online shopping this holiday season. This is 15 percent more than what was spent in 2012.
The researcher forecasts that 167 million shoppers will take to the Web to buy presents, gadgets, and goods. Each person is estimated to spend an average of $472 for the holiday season. Last year, the US saw $68.4 billion in sales and the year before it was $59.5 billion.
"Strong economic growth and low unemployment rates project a healthy playing field for online holiday sales and outweigh any lingering dampening effect of the government shutdown," Forrester analyst Sucharita Mulpuru wrote in the report. "This strength is even more evident online than it is offline, as consumers continue to shift their spending to multiple digital devices from stores."
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