Box office preview: 'Frozen' ready to storm the chart, but it won't beat 'Catching Fire'
Disney has experience opening successful princess movies over Thanksgiving weekend. The studio released Enchanted on this weekend in 2007, and the film brought in $49 million over its first five days. It also opened the Rapnuzel tale Tangled over this weekend in 2010, which grossed $68.7 million from Wednesday to Sunday, and that film is a great comparison for Frozen.
As the studio did with Tangled, Disney has downplayed the princess-y aspects of Frozen, which cost $150 million to produce, as much as possible. Instead of showcasing the sister protagonists (voiced by Kristen Bell and Idina Menzel), marketing has focused on Olaf the snowman (Josh Gad) instead in order to draw boys into the theater. Granted, Disney-philes know that Frozen is a riff on Hans Christian Andersen’s The Snow Queen and that it features lush musical numbers sung by belty stars, which will no doubt bring in fans of Disney’s classic animations.
As the studio did with Tangled, Disney has downplayed the princess-y aspects of Frozen, which cost $150 million to produce, as much as possible. Instead of showcasing the sister protagonists (voiced by Kristen Bell and Idina Menzel), marketing has focused on Olaf the snowman (Josh Gad) instead in order to draw boys into the theater. Granted, Disney-philes know that Frozen is a riff on Hans Christian Andersen’s The Snow Queen and that it features lush musical numbers sung by belty stars, which will no doubt bring in fans of Disney’s classic animations.
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